The importance of typography in graphic design is very high in the modern world. Most of the time in graphic design field, typography is being used, a lot at that.
Let us know a bit more about Typography.
In simple words, typography can be considered as the technique/art of arrangement of types to make written language understandable. Typography is mainly performed by people like typographers, comic book artists, graffiti artists and without a doubt, graphic designers.
Nowadays, anyone who is associated with words, letters, symbols, numbers can be linked with typography. This leads to conclusion that the topic is famous and quite easy to grab.
Why is Typography Important for Graphic Design?
As mentioned earlier, typography is taking over the designing world and graphic design is not an exception. People are using typography for many purposes. Usage of typography has made it possible for people to understand the meaning of the posts and publications in an easy way.
Graphic design is associated with making graphics that ensure the readers or viewers being completely satisfied. There is no doubt that a post with a lot of pictures is preferred more than a post with only text.
Here are the reasons why typography is important for graphic designing:
Viewer Can Be Spoken To Directly
The preference of humans is quite strange. If someone uses only text or vocals to explain something, then there can be some confusion. However, if the same process is represented in either pictures, graphics including typography, then this is understood without any problem.
A good typography enhances the beauty of any graphic design. Also, even if expressionless, the design can gain the ability to express the emotion that it was originally designed for.
Typography that is considered to be good directly affects the emotions of the readers. This makes an impression that the designer is directly speaking to the reader or viewer.
Very Less Fatigue From Visual Means
Which would you like to prefer? A book with a thousand pages and no pictures? Or a book that has illustrations after every theory? The answer is simple, the latter of course!
Typography assists you in producing a desirable outcome that is expected from your design. This includes involvement of appropriate font selection. In order to make messages clear without having too much stress in the eyes is an aim of typography.
For example, looking at a banner tells you a lot, doesn’t it? Now, imaging reading all of the information from a pictureless book. The latter takes a lot of time and leaves you with a fatigued eye.
Best practices of typography, if followed, definitely helps in reducing eye stress and fatigue. Also, the user can be encouraged to go for more reading and pay attention in your design.
Value To Design Is Added
A simple design can be overlooked by many people. Just a simple design is something that a person is not attracted to these days.
However, if typography is added to your design, it simply makes your design more engaging. Who knows, the design can be more readable and the reader can share the design with their friends. Not a bad strategy for marketing your design, is it?
People look for designs that have better typography. Also, it is not unknown that there are unique font styles and rendering which grants better uniqueness to your designs.
Clear Messages Are Delivered
First impression is the last impression. Typography is sure to make your audience engaged to your design and also creates a lasting first impression. As the customers these days are not attracted to too much of texts, typography in designs grant you a chance to retain your customers and also, deliver them a clear and direct message.
In similar terms, typography helps you by making your messages not being lost. Well, the message would be lost if there was a bulk of data, however, typography does not contain a bulk of data, it rather summarizes the data ensuring safe understanding.
Source – Boroadways Infosys